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» 29th All India Public Relations Conference
29 th All India Public Relations Conference
Chennai Chapter of the Public Relations Society of India will be hosting the 29 th All India Public Relations Conference at Hotel Green Park during 13-15, December, 2007.

For more details please contact our Chennai team leaders :
Mr. R. K. Dharan
Vice President [ South] , PRSI
R. K. Public Relations
Balaji Apartment, Flat No.3
47, Harrington Road , Kilpauk
O    :-2532 3622
F     :-2642 5334
M    :-9840066096 / 9282158114
Mr. V. S. Ramana
Chairman, Chennai Chapter, PRSI
C/O L&T ECC Division
Mount Poonamallee Road
Manapakkam. PB No. 979
Chennai - 600 089
O   :-22494306(Ext.2552)
F    :-2249 3318
M  :-9444398135
Email : vsramana@Intecc.com
Mr. Daniel T. Dass
Vice Chairman11,
Landons Road ,
KilpaukChennai 600 010
Phone:- 25322340/26480608
Fax    :-26425334
Cell   :- 98410 22345
Email:- aspdanny@yahoo.com

create a positive image of yourself, your organisation or brand. PR is about educating people, removing untruths and mistrust, and enhancing image. It is also about generating an opinion amongst the 'target audience'. Any PR initiative, therefore, encompasses into its fold a whole gamut of people from policy-maker to common man and tries to ensure that it is a win-win situation for everyone.

Why Infrastructure?
At a time when India has taken giant strides in nation building, something that has not adequately happened in the first five decades post-Independence, the subject of infrastructure is now relevant to everyone in the country. Precisely why the Public Relations Society of India (PRSI), a 49-year old body that has National and Regional Chapters comprising PR practitioners, has taken up this subject as the core theme for this year's All India PR Conference.
The gains of infrastructure development will be seriously affected if there is failure or delay in its continued progress; failure or delay could affect the lives of the common man and, indeed, GDP growth. PRSI members believe that there is need to take the subject of infrastructure development beyond industrial boundaries, to impress its importance to as many as possible. However, such an exercise is best carried out in a non-technical manner. And that can be achieved by using PR as a tool and as a platform to deliberate upon the subject.
One of the objectives is also to make every participant feel that he is part of a solution.
To make the citizen of India play an effective role in building a better India. At almost every forum today, people realise that true development and progress can come only from 'inclusive growth' and 'sustainability'.
It is to dwell at length on these various aspects that the PRSI has chosen the
infrastructure theme at the 3-day conference in Chennai, which is backed by the National Chapter and Regional Chapters of PRSI.
Be a part of this initiative as a participant. Please come and extend your support to the PRSI, Chennai Chapter, the host for the Conference.

Day 1 - 13th Dec (Thur)
Event / Details
14.00 - 15.00  
15.30 - 17.00  
- Welcome Address
- Felicitations
- Keynote Address
- Presidential Address
17.00 - 18.30   Session-I
India & Infrastructure:
SWOT-taking for a Greater Opportunity Ahead
(A Panel Discussion)
19.00   Cultural Event - Cocktails/Dinner
Day 2 - 14th Dec (Fri)
Event / Details
9.00 - 10.00   Session-II
    NHAI - The Right way for an Overdrive of the
Indian Economy?!
(A Panel Discussion)
10.00 - 10.15   - Tea Break
10.15 - 11.30   Session-III
    Urban Infrastructure - Boon or Bane?
- Speaker 1
- Speaker 2
- Speaker 3
11.30 -12.30   Session-IV
    Managing the Aviation Boom &
Managing Airport Infrastructure
- Speaker 1 - Greenfield & Privatized Airports
- Speaker 2 - Low Cost Airliners for the
Common Man
- Speaker 3 - Challenging the Air space
12.30 - 13.15   Lunch
13.15 - 14.15   Session-V
    SEA CHANGE - Private Ports Management
- Speaker 1 - PPP Co-Existing with Old Ports
- Speaker 2 - Leveraging Indian Shorelines
- Speaker 3 - SEZs - The Big Debate for a pro and
14.15   Departure to L&T Museum and Beach Resort /
    Heritage Village
Evening   Cocktails / Dinner
Day 3 - 15th Dec (Sat)
Event / Details
9.00 - 10.00   Session-VI
    POWER - Energizing the Nation
(A Panel Discussion)
- Nuclear
- Hydro
- Thermal & Non-conventional
10.00 - 10.15   Tea Break
10.15 - 11.15   Session-VII
    India needs the Nerves of STEEL to Steal the Show
(A Panel Discussion)
11.15 - 12.30   Session-VIII
    Railways - The Turnaround and 'Road Map' ahead
- Speaker 1
- Speaker 2
12.30 - 13.15   Lunch
13.15 - 14.30   Session-IX
    Infrastructure and implications on Agriculture,
Environment & Health
14.30 - 15.30   Branding of India and its States -
    PR playing a Meaningful Role for Jumpstart &
Reaching out to People
( A Panel Discussion )
- Speaker 1 - Role of People and enabling Policies
- Speaker 2 - Role of Media
- Speaker 3 - Role of Project Finance & Common
man's role
15.30 - 16.00   Tea Break
16.00 - 17.30   Valedictory Session
    - Keynote Address
- Presidential Address
- Summing up of Conference
- Awards
16th Dec (Sun)
City Sightseeing (Optional)
28th Lucknow 8-10 Dec 2006 Governance with a human face -
      Emerging trends & role of PR
27th New Delhi 2-4 Dec 2005 Quest for Leadership Role of
      Public Relations
26th Kolkata 17-19 Dec 2004 Re-inventing PR Roadmap to
25th Bangalore 9-12 April 2003 Communication for global peace
24th Guwahati 14-16 Dec 2002 Transcending New Frontiers
23rd New Delhi 14-16 Dec 2001 Exploring Opportunities
22nd Hyderabad 8 February 2000 PR Challenges: 2000 & Beyond
21st Chandigarh 23 April 1999 Image India Public Relations
20th Calcutta 29-31 Jan 1998 The Brave New World of Public
19th Ooty 14-16 Feb 1997 Image Management:
      st A Password to 21 Century
18th Jaipur October 1995 PR: The Decade Ahead
17th Bombay 8-10 Dec 1994 Wings Of Change: Public
      Relations Challenges
16th Madras 9-11 Dec 1993 Ushering in a New Era: Public
      Relations Issues
15th New Delhi 13-15 Nov 1992 India and the New World Order
14th Cochin 9-11 October 1991 Information Technology:
      A Challenge to Communication
13th Bangalore June 1990 Change: A Challenge for Public
12th Calcutta June 1989 Public Relations: the state of the
11th Hyderabad 26-28 Feb 1988 One Country-One People: PR-
10th New Delhi September 1986 Changing Indian Scene: PR
9th Bangalore 2-4 Feb, 1984 The Dynamics of Development
      Communication: PR-Perspectives
8th Bombay 19-23 Jan 1982 The Interdependent world (9TH
PR CONGRESS) New Dimensions in PR
7th Calcutta 1980 New Dimensions in PR
6th Cochin January 1978 Public Relations in Eighties
5th New Delhi March 1976 Towards Greater Professionalism
4th Bombay January 1974 Towards a More Responsible
3rd Calcutta March 1972 PR and the Changing Citizenship
2nd Madras February 1970 Role of PR in Management
1st New Delhi 21 April 1968 Professional Approach
PRSI National Executive Committee
Dr. Ajit Pathak
National President
R.K. Dharan
Vice-President (South)
Shivrup Tiwari
Secretary General
Rajesh Kumar
Vice-President (North)
Sumita Singh
Secretary Treasurer
Manoj Roy
Vice-President (East)
Ashok Singhai
Vice-President (West)
29th All India PR Conference 2007 - Organising Committee
National President, PRSI
Conference Secretary
Dr. Ajit Pathak
V.S. Ramana
Chief Manager, Corp. Communications
Indian Oil Corporation Ltd.
SCOPE Complex, Lodhi Road,
New Delhi. Ph: 9899000565
Head - Corp. Communications
L & T - ECC Div.
Ph: 044-22526561 / 99401 98135
Conference Chairman
Conference Treasurer
R.K. Dharan
Daniel T. Dass
R.K. Public Relations
Ph: 98400 66096 / 92821 58114
Advtg. & Sales Promotion Co.
Ph: 044-26480608 / 64608119
PRSI (Chennai Chapter)
Daniel T. Dass
V. Kalidoss

Era. Raju Arumugam

K.T. Solaiyappan

Mariam Andrews

Krithika Shukla

J. Daniel Chellappa
Sudha Umashanker
Suganthy Sundararaj

G. Krishnan
Jt. Secretary
Conference Committee Members
Satyan C. Bhatt
Prism PR
K. Sridharan
L & T
N. Thirumurthy
Alex Benjamin
L & T
V. Ramesh Kumar
L & T

183, N.S.K. Salai, Vadapalani, Chennai-600 026. Ph: 044-66515151, Fax: 044-23757677
Welcome to CHENNAI
Madras that is Chennai, the capital of Tamil Nadu, is the Gateway to South India. The fourth largest metropolis in India and the country's automobile capital is located on the Coromandel Coast. Although the 368-year-old city grew around the English settlement of Fort St George in the mid-
17th Century and its inhabitants felt the British influence in many ways, it has always retained its Tamil heritage. The city, with a population exceeding seven million, has the second longest beach in the world, the Marina. South Indian classical music and dance are nurtured here and theatre is alive. The traditional blends with the modern here. You can see a middle-aged woman draped in a nine-yard sari or a teenager donning the latest fashion; old temples co-exist with modern high-rises.
The history of Tamils spans more than 2,000 years. The city’s heritage lies not in just its towering temples and monuments, but also in its education, culture and music. The city is a melting pot of religion, culture, astrology, education, IT, food, fashion, arts and crafts, shopping malls, traditional
dances, classical music, beaches, entertainment, libraries, bookshops and sport.
Chennai is fast becoming the IT capital of the South. The city has excellent infrastructure and communication facilities.
If you like to explore the city, there are several interesting places to visit - Fort St George, St Mary's Church in the Fort, Santhome Basilica, Valluvar Kottam, St Thomas Mount, Thousand Lights Mosque, Kapaleeswarar Temple, Vivekanandar Illam or Ice House, the Guindy Park, to name
a few. As for shopping, Chennai is the hub of textiles and silk sarees. For connoisseurs of food, green freshly cut banana leaves are used for serving traditional festive South Indian meals. The famous Filter Coffee is made preserving the original aroma and flavour of rich, pure, ground coffee.
If you wish to plan a getaway from Chennai, there's Mamallapuram, the ancient seaport of the Pallavas, 58 km from Chennai, a world heritage site. It houses the world's largest open-air bas-relief carved on a marvellous rock formation. Then there is Pondicherry, an old French
settlement, three-hour drive away from Chennai. For more information on these and other places of tourist interest you would do well to refer to the Tamil Nadu Tourism Development Corporation tourism guide or log on to www.tamilnadutourism.org
Public Relations Society of India
invites entries for
on the occasion of
13-15 December, 2007
Outstanding exhibition of talent and creativity will be recognised at the 29th All India Public Relations Conference-07.
Public Relations practitioners across the country are invited to present their best of works in bringing out House Journal, Bulletins, Brochures, Annual Reports and Corporate Films. Public Relations National Awards will be awarded to Corporates/PR Consultants/ Advertising Agencies in the following categories for the works executed during April 2006 to March 2007.
Name of the Journal:
Editor: Periodicity:
Cost per copy: Target Audience:
(Open for Corporates and
Advertising Agencies)
Subject of the Campaign:
Name of the Journal:
Editor: Periodicity:
Cost per copy: Target Audience:
Cost per copy:
BULLETIN (English)
Name of the Bulletin:
Editor: Periodicity:
Cost per copy: Target Audience:
Name of the Brochure:
Editor: Periodicity:
Cost per copy: Target Audience:
Name of the Bulletin:
Editor: Periodicity:
Cost per copy: Target Audience:
Theme of the Film:
Target Audience:
Film produced by:
Cost of production:
Success in reaching target audience:
(Open for Corporates and Advtg. Agencies)
Subject of the Campaign:
Success of the Campaign:
(Provide evidence/supporting
Theme of the Film:
Target Audience:
Film produced by:
Cost of production:
Success in reaching target audience:
Name of the Newsletter:
Cost per copy:
Target Audience:
Case study competition open for Corporates,
PR Consultants and Advertising Agencies
Website Manager:
Objectives of the e-initiative:
Major achievements of the initiative:
(Open for Corporates, Event Managers,
PR Consultants and Advertising Agencies)
Aim/theme of the event:
Target Audience / participants:
Event Cost Achievements / major highlights:
Publicity Gained:
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Public Relations Society of India (PRSI)
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