International Public Relations Association (IPRA)

IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. IPRA aims to advance trusted communication and the ethical practice of public relations through networking, code of conduct and intellectual leadership of the profession.

IPRA is the organiser of public relations’ annual global competition, the Golden World Awards for Excellence (GWA). IPRA’s services enable PR professionals to collaborate and be recognised. Members create content via our Thought Leadership essays, social media and our consultative status with the United Nations. GWA winners demonstrate PR excellence. IPRA welcomes all those who share our aims and who wish to be part of the IPRA worldwide fellowship.

India has been actively associated with IPRA . On April 21st PRSI adopted International Code of Ethics . PRSI is actively associated with IPRA and has been participating in its various campaigns and programmes.

Mr Anand Akerkar and Ms Zelma Lazarus have been the IPRA Presidents , making India proud of them. Ms Prema Sagar and Mr Dilip Cherian have been India Chair of IPRA. Dr Ajit Pathak has been India Chair as well as Board member of IPRA.

IPRA and India’s PR Society reach accord-2019

The Public Relations Society of India PRSI has signed a co-operation agreement with IPRA, the International Public Relations Association. Under the agreement, inter alia, the organisations will exchange materials such as IPRA’s Thought Leadership essays and know-how to help with the development of the PR profession.

“The world’s leading professional body of public relations and communication management, IPRA, and the national body of the PR professionals of the largest democracy of the world, the Public Relations Society of India, joining hands together for strengthening the profession is a great milestone” comments PRSI President Dr Ajit Pathak. “Collaboration to promote each other and knowledge sharing will go a long way to shape the future of the profession which needs to give its best to the corporate world, the nation and society”.
“IPRA is working with national PR Associations connecting communications professionals from all over the world into an ecosystem that addresses some of the most complex challenges in the PR industry,” explains IPRA President Svetlana Stavreva. “Our co-operation agreement with PRSI presents an opportunity for Indian PR talent to tap world-class PR know-how, and to collaborate with our Golden World Awards competition.”


Mr Jacques Dinan, President, International Public Relations Association and Dr. Ajit Pathak, National President, Public Relations Society of India signed the historic Agreement of mutual cooperation at the 23 rd All India Public Relations Conference organised in Delhi from 14 to 16 Dec, 2002.

IPRA and PRSI agree that increased cooperation between the two organisations is beneficial for both groups and for their respective members and also for the development of ethical public relations worldwide.

IPRA and PRSI agree to develop such cooperation whilst respecting the history, structure, and culture of the two organisations.
IPRA and PRSI will promote each other’s events and activities to their respective memberships.
The focus of this cooperative effort will be to facilitate joint programmes and projects. Both the organisations will jointly work out communication strategies to combat International Terrorism.
IPRA and PRSI will each designate an official representative to facilitate the implementation of this agreement. The representatives will work together in the development of a cooperative programme for mutual interest.
PRSI will support and participate in the International Campaign for Media Transparency, as initiated by IPRA
IPRA and PRSI will cooperate in making available web-based materials, for use by the public relations community worldwide.
IPRA and PRSI will cooperate together in activities that promote raising the level of professional skills within public relations.
IPRA and PRSI will make available to the members of each other’s organisation the member benefits specified in the Appendix to this Agreement.
IPRA and PRSI will collectively work for the improvement in PR Education and Research; faculty exchange programme will also be explored.
IPRA will help PRSI members for UN/Overseas PR assignments.
In case of any IPRA executive coming to India, PRSI would like to felicitate and organise an event at any Chapter location.


IPRA will provide a one-year complimentary membership for the current President of PRSI.
Individual members of PRSI may enter the annual IPRA Golden World Awards for Excellence competition that recognizes outstanding public relations programmes and pay the entry fee at the IPRA member rate.
Individual Public Relations professionals, members of PRSI, who wish to join IPRA will benefit from an initial two-year membership for the price of one year.
Individual members of PRSI, who do not wish to become members of IPRA, will be entitled to subscribe to IPRA FrontLine magazine at a 30% discount. The magazine is distributed free to IPRA members.
Members of IPRA will be entitled to attend events organized by PRSI, paying the same registration fees as PRSI members.
Members of PRSI will be entitled to attend events organized by IPRA, paying the same registration fees as IPRA members.

President , IPRA
                      Dr Ajit Pathak
        National President, PRSI

IPRA Codes

Throughout its existence IPRA has always sought to provide intellectual leadership for the public relations profession.

A key part of this has been the development of a number of Codes and Charters seeking to provide an ethical framework for the activities of the profession. Upon joining IPRA all members undertake to uphold these Codes and in doing so benefit from the ethical climate that they create.

In 2011 these Codes were consolidated into a single document updated to reflect the age in which we now live. The code was reviewed in 2020 and no changes were deemed necessary. 

The “IPRA Code of Conduct”

Launched in 2011 the IPRA Code of Conduct is an affirmation of professional and ethical conduct by members of the International Public Relations Association and recommended to public relations practitioners worldwide.

The Code consolidates the 1961 Code of Venice, the 1965 Code of Athens and the 2007 Code of Brussels.

  1. RECALLING the Charter of the United Nations which determines “to reaffirm faith in fundamental human rights, and in the dignity and worth of the human person”;
  2. RECALLING the 1948 “Universal Declaration of Human Rights” and especially recalling Article 19;
  3. RECALLING that public relations, by fostering the free flow of information, contributes to the interests of all stakeholders;
  4. RECALLING that the conduct of public relations and public affairs provides essential democratic representation to public authorities;
  5. RECALLING that public relations practitioners through their wide-reaching communication skills possess a means of influence that should be restrained by the observance of a code of professional and ethical conduct;
  6. RECALLING that channels of communication such as the Internet and other digital media, are channels where erroneous or misleading information may be widely disseminated and remain unchallenged, and therefore demand special attention from public relations practitioners to maintain trust and credibility;
  7. RECALLING that the Internet and other digital media demand special care with respect to the personal privacy of individuals, clients, employers and colleagues;

In the conduct of public relations practitioners shall:

  1. Observance: Observe the principles of the UN Charter and the Universal Declaration of Human Rights;
  2. Integrity: Act with honesty and integrity at all times so as to secure and retain the confidence of those with whom the practitioner comes into contact;
  3. Dialogue: Seek to establish the moral, cultural and intellectual conditions for dialogue, and recognise the rights of all parties involved to state their case and express their views;
  4. Transparency: Be open and transparent in declaring their name, organisation and the interest they represent;
  5. Conflict: Avoid any professional conflicts of interest and to disclose such conflicts to affected parties when they occur;
  6. Confidentiality: Honour confidential information provided to them;
  7. Accuracy: Take all reasonable steps to ensure the truth and accuracy of all information provided;
  8. Falsehood: Make every effort to not intentionally disseminate false or misleading information, exercise proper care to avoid doing so unintentionally and correct any such act promptly;
  9. Deception: Not obtain information by deceptive or dishonest means;
  10. Disclosure: Not create or use any organisation to serve an announced cause but which actually serves an undisclosed interest;
  11. Profit: Not sell for profit to third parties copies of documents obtained from public authorities;
  12. Remuneration: Whilst providing professional services, not accept any form of payment in connection with those services from anyone other than the principal;
  13. Inducement: Neither directly nor indirectly offer nor give any financial or other inducement to public representatives or the media, or other stakeholders;
  14. Influence: Neither propose nor undertake any action which would constitute an improper influence on public representatives, the media, or other stakeholders;
  15. Competitors: Not intentionally injure the professional reputation of another practitioner;
  16. Poaching: Not seek to secure another practitioner’s client by deceptive means;
  17. Employment: When employing personnel from public authorities or competitors take care to follow the rules and confidentiality requirements of those organisations;
  18. Colleagues: Observe this Code with respect to fellow IPRA members and public relations practitioners worldwide.

IPRA members shall, in upholding this Code, agree to abide by and help enforce the disciplinary procedures of the International Public Relations Association in regard to any breach of this Code.

This code was formally adopted by the IPRA Board 5 November 2010 and launched in 2011.