On National Public Relations Day 2025, PRSI organized various activities to highlight the theme: Responsible Use of Artificial Intelligence: The Role of Public Relations. Artificial Intelligence (AI) is revolutionizing the PR landscape by enhancing media monitoring, content creation, and analysis. AI tools enable PR professionals to automate tasks, create personalized content, and respond to emerging issues more efficiently. However, it also raises concerns about transparency and authenticity. Despite AI’s advancements, the human touch in PR remains essential. The celebration saw participation from PRSI Chapters and universities, collectively promoting awareness and societal change.