PRSI Guwahati Chapter organizes Talk Show on Sanatan Values and Emerging India: Role of PR at Brahma Kumaris Ishwariya Viswa Vidyalaya, Rupnagar
Guwahati, April 21, 2024 – In celebration of National PR Day, the Guwahati Chapter of Public Relations Society of India in collaboration with Brahma Kumaris Ishwariya Viswa Vidyalaya, Rupnagar, organized a thought-provoking event centered around the theme “Sanatan Values and Emerging India: Role of Public Relations.” Held on April 21st at the Rupnagar center, the event aimed to explore the intersection of traditional Indian values with the contemporary practice of Public Relations (PR) and its impact on the nation’s development.
The event was spearheaded by the Chapter Chairperson of the new committee, Ms. Ruma Chakraborty along with Vice Chairman Mr. Surojit Sinha Roy, Secretary Dr. Bimal Krishna Sarma, Jt. Secretary Ms Jumita Saikia and Treasurer Mr. Anjan K. Borthakur.
The event featured distinguished guest speakers, Senior Rajyoga Teacher and Incharge of Brahma Kumaris Noonmati Centre, BK Maushumi, and the Head of the Department of Mass Communication at Asian Institute of Management & Technology, Mrs. Rose Mahanta.
Mrs. Rose Mahanta delivered a compelling address on the importance of PR ethics and emphasized the crucial role of Sanatan values in shaping ethical and truthful PR practitioners. Her insights shed light on the significance of integrity, honesty, and transparency in PR practices, aligning with the timeless values deeply rooted in Sanatan Dharma.
BK Maushumi, in her speech, elaborated on the essence of Sanatan values and the value system they offer to individuals and society through Raj Yoga practices. She elucidated how these values can serve as a guiding light in navigating the complexities of modern PR practices. BK Maushumi’s session provided attendees with a deeper understanding of how incorporating Sanatan values can contribute to fostering harmony, respect, and authenticity in PR endeavors.
The event concluded with a brief meditation session led by BK Maushumi, allowing participants to introspect and internalize the discussed principles.
Reflecting on the event, Ms. Ruma Chakraborty, Chairperson of PRSI Guwahati Chapter, expressed her gratitude to the guest speakers and attendees for their active participation in promoting meaningful discussions around the convergence of Sanatan values and contemporary PR practices.
For further information about Public Relations Society of India, please visit https://prsi.org.in/.
Contact:
Ruma Chakraborty
Chairperson, PRSI Guwahati Chapter,
Ph. No. – 8811089839
Mail id – roomaprsi@gmail.com
About PRSI: The Public Relations Society of India (PRSI), the national association of PR practitioners, was established in 1958 to promote the recognition of public relations as a profession and formulate and interpret the objectives and potentialities of public relations as a strategic management function.
The society functioned as an informal body till 1966 when it was registered under the Indian Societies Act XXVI of 1961, with headquarters in Mumbai. The father figure of professional PR practitioners in India, Kali H. Mody, was the founder President of PRSI from 1966 to 1969. The current President of PRSI is Dr. Ajit Pathak having 23 chapters pan India. The members of the society are public relations practitioners from Multinationals, Govt. Public and Private sector, Academics and PR consultants.
About Brahma Kumaris Ishwariya Viswa Vidyalaya: Brahma Kumaris Ishwariya Viswa Vidyalaya is a global spiritual organization dedicated to personal transformation and world renewal. With its headquarters in Mount Abu, India, and thousands of centers worldwide, Brahma Kumaris offers a range of educational programs, meditation classes, and initiatives promoting values-based living and sustainable development.