Valedictory ceremony

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Public Relations is playing an important role in connecting the society: Dr Ramesh Pokhariyal “ Nishank “

First of its kind Orientation Programme for Mass Communication Students

New Delhi. 16^th October 2021.Dr Ramesh Pokhriyal” Nishank “ former Union Education Minister Public Relations is playing an important role in connecting the society and achieving the mission of “ Ek Bharat: Shreshth Bharat “. Public Relations play great role in unifying the nation, he said further. Dr Nishank appreciated the Public Relations Society of India (PRSI) for its excellent job in the field of public relations. He was addressing the valedictory ceremony of the PR-Mass communication Orientation programme for Students, virtually. Dr Pokhriyal further said that “ Vijayi Bharat Abhiyan “launched by the Public Relations Society of India with the positive hope that India will re-define the economic development, global business, and inclusive growth based on our traditional treasure of knowledge, innovation, and creativity, post-Corona and the movement of ‘ Aatmnirbhar Bharat’ and ‘ Make in India” will put India on top of the world. He expressed happiness that the Vijayi Bharat Abhiyan was launched by him only. I appreciate the nationalistic approach of working of PRSI, under the leadership of Dr Ajit Pathak which adds value to the efforts of the government of India, under the able leadership of Prime Minister Shri Narendra Modi.

Mr Richard A Linning, Past President, International Public Relations Association and Chairman, World Innovation and Change Management Institute speaking as the Guest of Honour of the Function appreciated PRSI’s efforts in promoting the interests of the profession. He also lauded the need for innovation and creativity in all efforts to make communication more effective.

In his address, National President of the 63-year-old Professional body, PRSI, Dr Ajit Pathak said that responding to the severe Pandemic challenges, PRSI launched an all India Corona Awareness drive, Vijayi Bharat Abhiyan, Promotion of New Education Policy, Promotional Scheme for Research in Public Relations, and organised a very successful 42nd All India PR Conference and PRSI National Awards. A number of Competitions were organised during the last two years for Mass Communication teachers and students. In the same series, PRSI came up with this free lecture series, addressed by the best of the professors of the Mass Communication Professors. This is the first of its kind gesture by any professional body across the world, added Dr Pathak.

Speakers from various universities and experts gave their lectures on different aspects of PR. Speakers were unanimous that the role of Public Relations is very crucial and important and plays an important role in a communication process. The PR professionals and practitioners have to be prepared for response strategy as there is always a link between a Crisis situation and a Crisis response, they said.

Shri Naresh Bansal , Member of Rajya Sabha, Mr Philippe Borremans  President, International Public Relations Association,Prof. Raj Kumar Singh, School of Management Sciences, Varanasi, Dr Kulveen Trehan , GGSIPU, New Delhi, Prof. Suresh Chandra NayakAmity University, Raipur, Prof. Sonal Pandya

Gujarat University, Ahmedabad, Prof. Charu Lata Singh, Dean, Vivekananda Institute of Professional Studies, New Delhi, Dr Tanushree Mukherjee Amity University, Jaipur, Prof. Surbhi Dahiya,IIMC, New Delhi, Dr Albeena Abbas, AAFT University, Noida Dr Rashmi Verma Central University, Ranchi, Prof. Anubhuti Yadav, IIMC, New Delhi,Dr Monisa Quadri, J&K University Srinagar, Dr Harsha Bhargavi, Asstt Director, Telangana Government, New Delhi, Dr Anshu Arora , Amity University UP, Noida, Prof Dev Vrat Singh, Central University, Ranchi and Dr Neha Jingala, University of Delhi addressed the Orientation Programme.

Mr Y Babji , Secretary-General of PRSI and National Vice Presidents, Secretary-Treasurer, and National Council members of the Society also participated in the event which benefited thousands of students.